The Rise of Clean Beauty: Why Natural Cosmetics are Taking Over

The Rise of Clean Beauty: Why Natural Cosmetics are Taking Over

Clean beauty is a growing trend in the cosmetics industry that emphasizes using natural and organic ingredients in skincare and makeup products. There are several reasons why natural cosmetics are becoming more popular:

Health concerns: Many people are becoming more aware of the potential health risks associated with certain synthetic ingredients commonly found in cosmetics, such as parabens, phthalates, and formaldehyde. Natural cosmetics offer a safer alternative for those who are concerned about the potential health risks of these chemicals.

Environmental concerns: Natural cosmetics are often produced using environmentally sustainable practices, such as using renewable resources and minimizing waste. Many consumers are becoming more environmentally conscious and are looking for products that align with their values.

Transparency: Clean beauty brands often prioritize transparency and honesty in their labeling, making it easier for consumers to understand what they are putting on their skin. Many natural cosmetics are also free from artificial fragrances, which can be a concern for people with sensitive skin.

Effectiveness: Natural cosmetics can be just as effective as their synthetic counterparts. Many natural ingredients, such as plant extracts and oils, have proven benefits for the skin and can provide effective skincare solutions.

Greater availability: Natural cosmetics are becoming more widely available and accessible as more brands enter the market and more retailers begin to carry natural beauty products. This increased availability makes it easier for consumers to find and try natural cosmetics.

Overall, the rise of clean beauty and natural cosmetics can be attributed to a growing awareness of health and environmental concerns, as well as a desire for greater transparency and effectiveness in skincare products. As the demand for natural cosmetics continues to grow, it is likely that more brands will start to offer clean beauty products, and the trend will continue to gain momentum.

Athonites, from Nature, to Knowledge, to Beauty

We discovered the encyclopedic knowledge of the monks on the incredible properties of the natural ingredients grown on this pure land. So pure that over the years, these ingredients have become even stronger in their ability to protect and heal the skin. We therefore decided to study with our chemists, botanists and pharmacists selecting the Athonite plants and herbs that can provide best care and cure for the skin. Athonites was born here, inspired by recipes that originate in monastic manuscripts, hidden in centuries-old libraries, with the sole purpose of delivering the best health, the warmest glow and the finest overall wellness for the skin and the body. This is the natural force of Mount Athos.


With respect to Mount Athos’ herbs and plants incredible properties for care and cure, we call our brand ‘Athonites’. This is the basis of all our skin, face and body formulas which we combine with selected complementary actives that strengthen and support healing and protective actions and benefits. We have also created our own water, used in all our formulations: A unique aqueous infusion of 5 organically certified and wild harvested herbs from Mount Athos, carefully chosen for their strong antioxidant and anti-inflammatory properties that enhance the anti-pollution and anti-ageing action of each formulation. The natural water used for the infusion comes from the untouched springs of Mount Athos.

Check out our Skin Line and Wellness Line, try more in smaller quantities or offer to your loved ones a set of the Organic Kit  and the Daily Essentials.